Belief-Primer / 2:00 minutes
Artist name: Dave Greber
“Wisdom” is one third of the three-channel video installation, “Primer” I exhibited at the Front Gallery from May 8th-June 6th, 2010. I have been researching and exposing tactics of corporate television advertising that are, for the most part, culturally degenerative memes overlooked by the general public. I create a skeleton commercial built from the tone, cadence, verbal and graphic illusions that comprise a corporate propaganda campaign. I then fill the shell with my own agenda, which is to reveal that the form itself is psychologically manipulative. I infuse them with my own contemporary style and present them as a seamless loop, which translates them from a parasitic corporate language to one of viewer empowerment. I have a great time making and showing these. They make me laugh and they are intended to make the viewer laugh when they have a realization of their own. I want people to understand without insulting their intelligence. Many people ask me if I am “being serious or not” with my work. To me, everything I make is intended as a joke of some sort, but laughing and understanding are synonymous to me.
Dave Greber was born in Philadelphia in 1982. He studied media production at Middle Bucks Institute for Technology, Temple University, and Universiteit van Amsterdam. In 2005, he moved to New Orleans where he produced documentaries for non-profits and musical acts, regional advertisements, and independent films. In 2009, he re-invented himself as “an artist” and started creating site-specific video installations for museums, galleries, and media festivals. He is a member of the Front, an artist-run collective, where he is both a curator and exhibitor.
I want viewers to understand my message without insulting their intelligence or by preaching. My art makes me laugh and it is intended to make the viewer laugh as a physical manifestation of deeper understanding. I make art to expose culturally degenerative memes overlooked by the general public. I create a skeleton “commercials” built from the tone, cadence, verbal and graphic illusions that comprise a corporate propaganda campaigns. I then fill the shell with my own agenda and reveal the form itself as hypnotically manipulative. I infuse them with my own contemporary style and present them as a seamless video loop, which translates them from a parasitic language to one of viewer empowerment.