WHITE SUGAR / 13:14 minutes
Artist name: Francesca Fini

Synopsis
WHITE SUGAR is a surreal film that narratively and graphically elaborates archival material in the public domain. I selected this material in the course of careful research. I focused in particular on the female figure that is ubiquitous within this linguistic universe, as a sort of granite spokesman of a specific cultural model she apparently adheres without shadows and without uncertainty. A universe that has a very precise historical flavor and that, for some sort of magical projection in space and time, seems to actually tell our time. I’ve isolated these female figurines, literally cutting them out of their context as paper dolls, and then I reassembled them into a new digital space made in 3d.

Biography
I’m an Italian artist working with mixed media, video and performance art.
My live projects, always addressing social and political issues, are mixed with lo-fi technology, homemade interaction design devices, live audio and video.
With a deep training as a digital artist, I worked for 15 years in the field of television authoring and production. In 2000 I met American artist Kristin Jones, who has become a great friend, and we collaborated on the project “Tevereterno”, creating installations for the city of Rome. With Kristin Jones, Kiki Smith and other artists I attended the 2008 River to River Festival in New York, projecting my animation “Moon Loop” on the trees of the Hudson River.

Among the Art events in which I took part in the last few years, I would mention the 2011 WRO Biennale in Poland, ADD Festival at MACRO Museum in Rome, the finals of Laguna International Art Prize in Venice, CINEMED Film Festival in Montpellier, Taormina Film Festival, Berlin Directors Lounge, IKONO TV Film Festival, FILE Electronic Language International Festival in Brazil, FONLAD Digital Art Festival, Venice International Performance Art Week, Rapid Pulse Chicago, Dimanche Rouge Festival, Cologne Off and Magmart Video Art Festival, which I won in 2010, 2012 and 2013.

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